See who is copying your content with Copyscape
Copy plays a crucial part in a website. The graphics play an important part as well in establishing the feeling a visitor gets when they visit your website, but good copy is what sells your product or service. Not only does good copy sell, but it can help with your search engine rankings as well. Writing good copy takes time, and you can’t just whip it up in a few seconds. It requires thought. Copywriters can spend hours and hours writing and rewriting copy until they feel its right. If you spent hours and hours on your website copy, you wouldn’t feel so swell if someone...
Read MoreThe Importance of Good Copy (Part 2)
Breaking up your text into paragraphs makes your content easier to digest, but you also want to use headings to allow for scanning. Here’s an example of what I’m talking about: The headings are in red and they are larger than the ordinary content text. They give you an idea of what the following text is going to be about. I do personal training on the side, and I get almost all of my business through this website. In the beginning, it was just a nice looking site, but it didn’t start generating leads until I changed up the...
Read MoreThe Importance of Good Copy
So you have a snazzy looking website, but you’re not getting as many leads that you want. If that’s the case, you may want to review your copy. Just like dating and meeting your mate, looks can get your foot in the door, but after that, it’s what you say and how you say it that counts. Over the next couple of weeks, I’m going to talk about writing effective web copy. First off, break off your text into small paragraphs. Long paragraphs are harder to digest than small paragraphs. Take a look at the following example from my site: I started working with...
Read MoreGood Copy and Testimonials
When you get your website developed, be sure to include good copy and testimonials. What do I mean by good copy? Your copy should include the keywords that you want to rank for in search engines (Google, Yahoo, Bing, etc.), and those keywords need to flow naturally. Your copy should include a call to action for your visitor. Buy buttons and contact links/information should be easily accessible on the page. Testimonials are equally important because most of your visitors won’t know who you are. You could be the saints of all saints, but your visitors don’t know that, so it...
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