Breaking up your text into paragraphs makes your content easier to digest, but you also want to use headings to allow for scanning.  Here’s an example of what I’m talking about: The headings are in red and they are larger than the ordinary content text.  They give you an idea of what the following text…

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So you have a snazzy looking website, but you’re not getting as many leads that you want.  If that’s the case, you may want to review your copy.  Just like dating and meeting your mate, looks can get your foot in the door, but after that, it’s what you say and how you say it…

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