One of the factors search engines go off of to rank your site in their results is the number of inbound links from relevant sites that point to to your site. To a search engine, an inbound link from another website is like a sign that says what your website is about. The more relevant…
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One way to get links is to find out who is linking to your competitors. Recently, I just stumbled upon two backlink checkers, Backlink Watch and Link Diganosis. Backlink Watch doesn’t require you install anything, but it is loaded with advertisements. Nevertheless, it does the job and will give you the website that is linking…
Read MoreWhat is it? Your Google Places listing shows up above the organic search listings. No, it’s not the paid ads. It’s free, and you can even add images to it.
Read MoreYelp is the Facebook of online business review sites. Customers leave one to five star reviews on businesses. I go to Yelp whenever I’m researching a new business, and it’s never steered me wrong. The cream always rises to the top. I’ve used them for a variety of services from eating out to getting my…
Read MoreA great SEO tool to use is the Keyword Density Analyzer Tool. It checks for the most prominent keywords in your website pages. It’ll show you results for single keywords, two keyword phrases, three keyword phrases, and four keyword phrases. If the keywords you want to be ranked for aren’t showing up in this data,…
Read MoreIf you have a website, then your hosting company probably has a stats page. So, why would you need Google Analytics then? One reason is because it gives you more detailed statistics than what your hosting company would give you. How detailed? You can find out what areas your visitors are coming from. Google Analytics…
Read MoreBreaking up your text into paragraphs makes your content easier to digest, but you also want to use headings to allow for scanning. Here’s an example of what I’m talking about: The headings are in red and they are larger than the ordinary content text. They give you an idea of what the following text…
Read MoreSo you have a snazzy looking website, but you’re not getting as many leads that you want. If that’s the case, you may want to review your copy. Just like dating and meeting your mate, looks can get your foot in the door, but after that, it’s what you say and how you say it…
Read MoreTitle tags are what you see in the blue bar on top of your browser. Search engines pay heavy attention to what’s in this blue bar. You should put your relevant keywords in this section. If you do put keywords in the title bar, make sure that the keywords pertain to what’s on the page.
Read MoreYou’re in business and now you have a website. Congratulations! You’ll want to make sure that all of your site’s links are valid. An easy way to do this is to go to http://validator.w3.org/checklink and type in your company’s website URL. Doing this will save you lots of time because you won’t have to manually…
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