What are social networking websites?  It’s better if we point out examples rather than explain what they are.  Do you happen to have a LinkedIn account?  How about a MySpace account?  If you don’t have either of those two accounts, what about a Facebook account?  Chances are you probably have at least one of them, and if not, you’re really missing out.

Social networking websites have exploded over the last few years.  Facebook has more than 400 million active users with 50% of them logging in to update their status each day.  Now that’s a lot of people.

So you’re thinking, “You’ve made your point, but how do I market to all of these people?”  You can start looking to solve people’s problems in your area of expertise.  When you solve people’s problems in your area of expertise, you are establishing yourself as an expert in your field.  This may result in referrals or even direct business from the person whose problem you solved.

Second, you could start a fan page on Facebook for your business.  If you have a good product or service, customers or clients will start generating buzz about it.  If you started hearing how good a product or service was, wouldn’t you be more curious to try it out?  We started a fan page for Pies-On Pizza, a pizza restaurant located in Fayetteville, GA and Lovejoy, GA, and the site has been hit with a ton of favorable reviews.

If you already have set up a social networking profile for your business, then kudos to you, but if you haven’t, you better start now.

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