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Once you set up a listing, I recommend you send an invitation to a few of your customers or clients to leave you a favorable review. A few of my web design clients have found me on Kudzu, and I gave them good service which lead to more good reviews. Luckily, I don’t have any bad reviews on the website just yet (knock on wood).
If you do get a bad review, Kudzu allows you to respond to it. Unlike Yelp, Kudzu does not filter their reviews. Yelp’s review filter isn’t perfect as sometimes legitimate reviews get filtered. Kudzu’s free account allows you to list your website URL which brings another backlink to your website. Take a look at my Kudzu profile to see for yourself.