Copywriting Archive

How To Get More Leads With Your Copy

How To Get More Leads With Your Copy

I’m pretty close to being at the top of Google for keywords related to web design in Atlanta, GA. It’s been a fun ride going from being non-existent in Atlanta to being considered by UpCity, a SEO services company, as one of the top web designers in the city. My amount of web design inquiries has skyrocketed. My SEO skills have allowed me to be found on the 1st page of Google, and my web design skills make me look like a… continue reading »

See who is copying your content with Copyscape

See who is copying your content with Copyscape

Copy plays a crucial part in a website.  The graphics play an important part as well in establishing the feeling a visitor gets when they visit your website, but good copy is what sells your product or service. Not only does good copy sell, but it can help with your search engine rankings as well.  Writing good copy takes time, and you can’t just whip it up in a few seconds.  It requires thought.  Copywriters… continue reading »

The Importance of Good Copy (Part 2)

The Importance of Good Copy (Part 2)

Breaking up your text into paragraphs makes your content easier to digest, but you also want to use headings to allow for scanning.  Here’s an example of what I’m talking about: The headings are in red and they are larger than the ordinary content text.  They give you an idea of what the following text is going to be about.  I do personal training on the side, and I get almost all of my business… continue reading »

The Importance of Good Copy

So you have a snazzy looking website, but you’re not getting as many leads that you want.  If that’s the case, you may want to review your copy.  Just like dating and meeting your mate, looks can get your foot in the door, but after that, it’s what you say and how you say it that counts.  Over the next couple of weeks, I’m going to talk about writing effective web copy. First off, break… continue reading »

Good Copy and Testimonials

When you get your website developed, be sure to include good copy and testimonials. What do I mean by good copy?  Your copy should include the keywords that you want to rank for in search engines (Google, Yahoo, Bing, etc.), and those keywords need to flow naturally.  Your copy should include a call to action for your visitor.  Buy buttons and contact links/information should be easily accessible on the page. Testimonials are equally important because most… continue reading »