This article was originally posted on January 16, 2020. To do this, you need to have an understanding of a little bit of XPath and Google search queries. You also need to know how to use the Screaming Frog SEO tool. I first learned about doing this from Rory Truesdale’s blog post on Search Engine…
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This article was originally posted on January 18, 2022. When providing SEO services, we often redirect pages that no longer exist to working pages. We also redirect pages who’s URLs have changed. A basic redirect directive is a 301 redirect. This will redirect https://yourwebsite.com/page-name/ to https://yourwebsite.com/another-page/. It was also redirect https://yourwebsite.com/page-name/yo to https://yourwebsite.com/another-page/yo. How to…
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This article was originally published on December 3, 2018. The Yoast SEO plugin allows you to define a template for your SEO titles and meta descriptions for all of your post types. By default, WordPress has a few post types: Posts, Pages, Attachments, Revisions, Navigation Menus, Custom CSS, and Changesets. The two default post types that…
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You can do this by adding UTM codes to your urls. If you don’t use UTM codes, visits from Google My Business (GMB) will just show up in Google Analytics as google / organic. In this post, I’ll show you how to add a UTM code to your urls in your GMB listing as well…
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This article was originally published on August 10, 2012. Keyword research is the foundation of our SEO services. If you don’t know what people should be typing to find your site, then you won’t know what keywords should go into your content. One option is to purchase a monthly or yearly membership to WordTracker. It’s…
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PDF files are indexed by Google, and they show up in its search engine result pages. It is possible to optimize PDF files for search engines. I didn’t know it was possible to specify the title for search engines as well as the meta description on a PDF file until a client informed me that his client’s…
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That’s correct. Although the SEO experts say that your meta description doesn’t have any impact on your organic search engine ranking, it does have an impact on whether your potential client or customer gives you a call or not. For those of you who don’t know, what is in your website’s meta description is often…
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Over the last couple of years, I’ve had success with doing SEO work for a few of my clients. I noticed their visits had increased according to Google Analytics. In addition, my clients reported a jump in phone calls and website inquiries. I wanted to let my visitors know about my success, so I filmed…
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Manta is an advertising solution for small businesses. You can register for a Manta account for free. You can even add a few links back to your website and social media pages in your Manta profile. I’m not here to discuss setting up a Manta profile though. There are millions of free business directories that…
Read MoreBuilding backlinks is tedious, time consuming, and costly. I’ve used a combination of paid and free online directories to bring backlinks to my sites and clients’ websites. In a previous blog post, I mentioned a few paid online SEO directories. If you’re low on cash and can’t afford a paid directory listing, here are a…
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