Get More Calls by Editing Your Meta Description
That’s correct. Although the SEO experts say that your meta description doesn’t have any impact on your organic search engine ranking, it does have an impact on whether your potential client or customer gives you a call or not.
For those of you who don’t know, what is in your website’s meta description is often what shows up in your search engine result. Here is what my listing looked like when I searched for web designers in Atlanta, GA on Google:
If you put your phone number in your website’s meta description tag, then your potential customer or client can contact you without even needing to go to your website. Your regular search engine listing will be similar to a Google Places Listing.
You’ll also notice that my search query terms are highlighted in my Google search engine result. You definitely want to put relevant keywords that you want to rank for in the title tag, but putting them in the meta description tag can’t hurt.
I did have a potential client call me up and say that he called me because he saw that my phone number was in my search engine result description.
Your html meta description tag code should look something like this:
<head>
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<meta name="description" content="Call XYZ Company at 555-555-5555. We are offering the best widget service in Winchestertonville, Iowa.">
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</head>
Google will show the first 150 or so characters in their search results, so please be sure to use your phone number before that limit is reached. If you need with the number of characters in your meta description, try the SEO Snippet Optimization Tool in my list of SEO resources. Give it a shot, and let me know how it goes.
