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Keyword research is the start of your search engine optimization campaign. If you don’t know what people should be typing for your site, then you won’t know what keywords should go into your content.
One option is to purchase a monthly or yearly membership to WordTracker. It’s a little steep though. If you don’t want to pay the $400+/year for WordTracker to do keyword research, then there are some free options. You could use the Google AdWords research tool or you could use the Google related searches option. The Google related search option is a great, free, and easy alternative for finding keywords. You can find the related searches at the bottom of the search results page.
Take a look at what popped up in the related searches when I typed in Atlanta Web Design.
If you click on one of the related searches link, and scroll down to the bottom you’ll find more related searches. For example, if I clicked on the atlanta web development link and scroll down, I’ll find more related searches. If you don’t find anymore related searches, just go back and click another term. Little by little, you’ll come up with a keyword list for your website.