When you get your website developed, be sure to include good copy and testimonials.
What do I mean by good copy? Your copy should include the keywords that you want to rank for in search engines (Google, Yahoo, Bing, etc.), and those keywords need to flow naturally. Your copy should include a call to action for your visitor. Buy buttons and contact links/information should be easily accessible on the page.
Testimonials are equally important because most of your visitors won’t know who you are. You could be the saints of all saints, but your visitors don’t know that, so it helps to reassure your visitors that doing business with you is safe. If you do include testimonials, use photos of the people who are vouching for your product/service if possible.
I have a personal training website, www.fightaholic.com, which generates a few leads a week. I focus specifically on my city and surrounding cities. The website ranks in the top 10 of Google for a few combination of keywords like “Newnan, GA Personal Trainers”, “Newnan, GA Self Defense Lessons”, “Peachtree City Brazilian Jiu-Jitsu Lessons”, etc. It’s also loaded with genuine testimonials/photos of people which include an MTV celebrity, other trainers, and satisfied clients. There’s also a call to action on the home page and the Lessons section. I get almost all of my personal training business from the website alone.