If you are a business owner, and you don’t know about Yelp, then read my blog post on Yelp business pages to get yourself up to speed. If you do have Yelp page, then you know that they are strict on what reviews they consider legitimate. Yelp will not disclose any details of their review filter guidelines, so what I’m about to tell you is all theory, but my assumptions have been correct way more often than not.

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