Benefiting with a FAQ Page

If you’ve been in business for a while, I’m sure you could think of some questions your prospects ask you.

Your business could benefit with a Frequently Asked Questions (FAQ) page in the following ways:

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  • Sell  – Your website visitors may not be sold yet and may have some objections.  A FAQ page could answer your website visitors’ objections and entice them to call you.
  • Save Time and Inform – The leads that call you will be more informed about your products or services.  For current customers or clients, this page could be used as a technical support page as well.
  • Filter Out Prospects – A FAQ page could filter out unqualified prospects as well.  How can you filter out visitors? One way you could filter them out by specifying a starting ballpark price.  If you sell your service for $1000+, you could filter out customers who are only willing to pay no more than $500.
  • Increase Search Engine Ranking – This is the most important reason to me.  A FAQ page is mostly text.  Search engines like Google read text, and a FAQ page is bound to have a few relevant keywords in it.  You can make your relevant keywords even more powerful by linking to other pages in your website.


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