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With a RSS Reader, you can read all of the latest stories from all of your favorite news websites. There’s no need to visit the actual website. Everything is laid out on a silver platter for you. You just have to subscribe to a website’s RSS Feed so you can have it appear on your RSS Reader.
If you have a blog on your website, then you have a RSS Feed. If you don’t have a blog, I would suggest getting one. In your blog, you should offer advice and helpful hints in your industry. By doing this, you keep your website content fresh for search engines, establish yourself as a resource, and stay in people’s faces. Which people’s faces? The people that subscribed to your RSS Feed that’s who. All WordPress websites are capable of having a RSS Feed.